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Industry:   FLORIST

 Segment:   Retail - Florist  - Prime location on Major Highway

Geography:      Tampa Bay Area - CLEARWATER -SOUTH PINELLAS - AWESOME LOCATION!

                                    THIS IS JUST A GREAT OVERALL BUSINESS ANY WAY YOU LOOK AT IT!

                                    LOCATION, RECORD KEEPING AND FINANCIALS ARE IMPECCABLE AND THE GROWTH IS UNLIMITED!

                                    SOUTH PINELLAS IS ALSO A GREAT PLACE TO RAISE A FAMILY OR LIVE. 

                                    ...READ ON TO SEE HOW THE CURRENT OWNER (A TRUE ENTREPRENEUR AND ORGANIZER), HAS WORKED DILIGENTLY

                                    AT COST REDUCTIONS, UPGRADING THE COMPUTER, TELEPHONE, WIRE SERVICE CARRIERS AND HAS BEGUN A LOCAL

                                    MARKETING CAMPAIGN.  ALL OF THESE IMPROVEMENTS HAVE SIGNIFICANTLY REDUCED YEARLY OPERATING EXPENSES

                                   AND MOST ASSUREDLY HAVE IMPROVED CUSTOMER SERVICE.  WHAT IS NEEDED NOW IS SOMEONE TO PICK UP THE

                                    BALL AND WORK ON THE MARKETING PROGRAMS ALREADY IN PLACE AND GROW THIS CHARMING AND QUAINT MONEY-

                                    MAKING FLORIST!

Asking Price:                 $   85,000  with Owner Financing of $35,000 over 5 Yrs. @ 5 % OR $75,000 CASH (WELL BELOW MARKET VALUE)

Owner Benefit:              $  58,000 (Projected)

Sales:                             $   201,000 (Projected)

Business Established:  Since 1979 - (29 Years Established Business)

Reason for Sale:            The current owner has always wanted to own and manage a retail florist.  So, just one year ago, she began

                                         her diligent search for the best florist in the Tampa Bay area on the market for sale.  After spending several

                                         months searching, she found the perfect business.  It is well established, has a great long standing client base,

                                         is profitable and it was all she was looking for.  During her investigation of the business operation, she identified

                                         several areas she thought she could improve upon and by doing so, increase her yearly benefit.  There was one

                                         drawback and that was that she was located over 40 miles from her home in North Pinellas County.  Because this

                                         business was such a perfect opportunity and in such a great location, she went ahead with the purchase.  As every

                                         successful entrepreneur and small business owner knows, it takes more than a 40 hour week to grow and develope

                                         marketing programs to increase your business.  Her plan has been very successful to date and we are certain

                                         the new owner will benefit from all of her hard work.  With the long commute on US 19, she has decided to look for

                                         a new business and hopefully find another florist business, a few miles from her home.  (Don't worry, it will be at

                                         least 35 miles away and not in competition with this business).  As a matter of fact, we may have already found her

                                         a business to purchase.  SO, SHE IS VERY MOTIVATED TO SELL.  This is why the price of the

                             business is actually under the current market value.

Training:                         One month at no cost to the Buyer

Non-compete:                All Pinellas, Hillsborough County, and a distance of 30 miles!

Lease:                            The current lease expires soon, so the owner is presently in contact with the landlord to establish a monthly

                                         rate moving forward.  This information will be posted to this web site as soon as available.

Facility:                          This business is located on a major North/South highway with thousands of passers by, each day.  It is

                                        a stand alone building of 1,200 Square Feet.  The interior is elegantly designed to receive clients, with a

                                        separate room for viewing catalogs and discussing arrangements for weddings, funerals, etc.  Also offered

                                        in this section of the business, are displays of cut glass crystal, porcelain flower accessories and many

                                        unique display items to add to the floral arrangements.  The layout and design are extremely functional and during the

                                        busy holiday seasons, can accommodate designers, arrangers, and most particularly many customers and really everyone

                                        it takes to get the job done! 

Wire Services:              Teleflora, 1-800-Florist, Floral Source

Hours of Operation:      Monday through Friday:  9:00 AM to 5:00 PM   Saturday 9:00 AM to 12:00 (Noon) - Closed Sunday

Website:                        The current owner developed a fantastic website which is managed through the extended support of "Visual Tickets".

                                       

This Florist business is a professionally operated and managed business THIS IS NOT YOUR TYPICAL MOM & POP BUSINESS.

THE ORGANIZATION OF THIS FLORIST IS AMAZING!  In fact, Valentine week this year, the business generated $17,743.62 in sales.  This owner has developed such an efficient delivery system (through Mapquest scheduling), that it only took 4 drivers to deliver the arrangements for the week.  If you are familiar with the retail florist industry, you will know that the typical florist would need 8 to 10 drivers to do what 4 drivers did in this business.  (More later about the delivery vans and how she designed and had installed an interior system for arrangements, so they would arrive looking the same way as when they left the shop.)

NOTE:  ALL sales, expense and owner benefit information conveyed on this website was provided by the Seller from computerized reports specific to the florist industry.   If you are familiar with the industry specific systems, you know that virtually every question you may have concerning the daily, weekly, monthly and yearly operation and cost percentages, are available.  This Management Information System is the same systems used by the largest and most successful florist operations in the United States.  For your reference, copies of information from this system can be provided, so you can see for yourself the level of detail which is used to cost effectively manage this business.   These reports will also be of significant value to the buyer during the due diligence process with verification of sales expense and owner benefits, after the Seller accepts your offer.

The Buyer can review the information contained in these reports during the first meeting with the Seller.  We are certain you can appreciate the confidential nature of selling a business and the need to maintain confidentiality with respect to the specific information contained in these reports.

Employees: This is a streamlined operation!  The owner is the day to day manager with the typical duties you would expect.  Even though the daily workload is at times trying, considering her long commute to and from work, she is currently taking a designer course at a nearby college.  There are two part time designers who are very experienced and dependable and two part time Delivery Persons.  During the busy holiday weeks, she typically adds designers and drivers.  There are plenty of local, well qualified designers happy to work a few extra weeks per year and earn extra money.  Complete details are available regarding hours worked, wages and experience of each employee.  It is important to know that the new owner, with a minimal amount of training by the Sellers, can step right into this business for a seamless transition.

Business Mix:  Complete details are available from the computer generated program reports.   The store fits the typical retail florist mix of business.  It's clients include; corporate accounts, local businesses, churches, and loyal customers who have used this florist for years for parties, weddings, funerals, meetings, etc.  The current ACTIVE client list is approximately 1,000 clients.  This is one significant area the new owner could capitalize on.  There are literally thousands of clients in the database and you could very aggressively market with specific marketing programs.  Walk-in customers continue to increase each year. "GREAT CUSTOMER SERVICE HAS BEEN THE HALLMARK OF THIS FLORIST FROM ITS INCEPTION". 

THIS IS A GREAT OPPORTUNITY IN THE FLORAL INDUSTRY AND COULD NOT BE IN A BETTER LOCATION FOR A FLORIST!  EXTREMELY WELL ESTABLISHED AND RECOGNIZED AS OFFERING THE BEST AND FRESHEST, AS WELL AS MOST NICELY DESIGNED FLORAL ARRANGEMENTS IN THE AREA... all at a very competitive price.  This is all combined with superior customer service and really makes this business stand out as a real winner!

FF & E (Furniture, Fixtures and Equipment):

  •     2001 Ford Delivery Van - Fully custom fitted interior for floral delivery

  •     Seminole Van Delivery System (3)

  •     35' Storage Trailer (Excellent for storage space on busy Holiday weeks)

  •     3 Door Display Cooler

  •     2 Door Display Cooler

  •     1 Door Display Cooler located at local hospital

  •     2 Walk in Coolers (8 X 10 - New Compress 7/05 - 10 X 12 - New)

  •     2 Compressors and Cooling Units (two mentioned above)

  •     3 Computers

  •     Floral Point of Sale Software

  •     Cash Box

  •     Credit Card Receipt Printer

  •     1 Lazer Printer

  •     1 Printer/Scanner

  •     1 Fax/Copier

  •     6 File Cabinets - Various sizes

  •     Lighted sign outside with lettering

  •     Phone System

  •     Surveillance Camera System

  •     Helium Tank

  •     Decorative Arch in Front

  •     Ceiling Fans

  •     Consultation Room Table and Chairs

  •     Display Card Rack

  •     Front Room Mirror

  •     All landscaping, including planters

  •     Two Websites

  •     Numerous shelving/display shelving and pedestals

  •     Wire Service Books and Receipt Books

  •     Water Cooler

  •     All inventory, including but not limited to, vases, pots, plants, flowers, silks, ribbon, tapes, wire, foam, easels, baskets, water buckets, cards, cardettes, care tags, tissue paper, wedding supplies, sympathy supplies, all holiday decorations, etc. etc. etc.

ESTIMATED REPLACEMENT VALUE AT $39,750.

PRIME RETAIL FLORIST - GREAT LOCATION!

This prime retail florist is beautifully decorated and has a very welcoming front retail space for walk in customers.  Already established client list includes; corporate accounts, funeral homes, local businesses, churches and loyal customers who have used it exclusively for many years for parties, weddings, and busy Christmas, Valentines, Easter, Mother's Day, etc., etc.  Location keeps them busy with a high volume of walk in traffic all year long. Established clients, weddings, funerals, and business affairs also keep them busy all year long!

In addition to fresh flowers and floral arrangements, they carry gourmet gift baskets, baby gift baskets, plush soft toys, balloons, silks and many other unique gift and wedding items. 

WIRE SERVICE:

Current owner has expanded teleflora market to include:

  •     TELE FLORA

  •     1-800-FLORIST

  •     FLORAL SOURCE

BROKER'S COMMENTS:    When I first visited this great looking Florist, I was immediately impressed with the organized interior of the building and then when the owner began explaining all the changes and improvements she has made (working many late nights and weekends), I began to see the intangible value which she created in the day to day operation of the business, which directly resulted in increased yearly owner benefit.  When you meet with this owner, she will explain in detail the many improvements and be able to show how she actually increased her owner benefit and take home salary, by $9,500 per year.  The next owner can capitalize on these improvements and commence a marketing program to the THOUSANDS of clients and potential new clients in this very busy area.  In my opinion, this could be more than a just a profitable business, you could actually HAVE FUN AT WHAT YOU DO!

SUMMARY:  As stated several times above, this business has ALL the System generated reports for the Buyers review.  It would be impossible to summarize the detail on this website. We have presented the highlights and conveyed the fact this florist is in a great location, has great operating criteria and is VERY PROFITABLE and this business can definitely be grown!  And WHAT A PLACE TO LIVE...sunny Florida!  This business is close to the Gulf of Mexico (6 Miles), great public and private schools, community and state colleges, professional sports complexes and teams, excellent theater, shopping and award winning medical facilities, as well as beautiful and affordable housing.

Request Photos from the Broker.  He can e-mail you a photo gallery of this very profitable business.  

Disclosure:  Global Business Brokerage, Inc. has on file the signature and the Sole and Exclusive Right to Sell Listing Agreement, Equipment List, Lease and Cash Flow Analysis.  Information provided herein has been provided by the seller.  Broker has not and will not verify the accuracy or completeness of any information.  Purchasers are advised to consult with their legal and financial advisors to the extent they deem necessary.